is a one stop shop for copywriting, editing, content strategy, and coaching primarily for artists and art adjacent workers
WRITING ABOUT ART IS GLORIFIED GATEKEEPING AND OFTEN BAD!Have you ever felt completely alienated by art? Read an artist statement that sounded impressive but made no sense? Attended an artist talk and had zero idea what the hell the artist was saying? Looked at your own work and thought, “How do I explain this?”
Sometimes what’s in your head doesn’t make sense on the page and explaining your art to other people can be daunting. I’m here to help.
I look forward to helping you with the following:
✿ Reviewing your portfolio
I can also review and revise your:
✿ Artist statement
✿ Artist biography and curriculum vitae
✿ Grant application
✿ Exhibition proposal
✿ Press release
✿ Website and social media presence
✿ Prepare for studio visits
✿ Organize and catalogue artworks
✿ Create strategy for applying for grants, residencies and exhibitions; organize calendar of deadlines
✿ Advise on MFA programs and review MFA applications
✿ Create outreach strategy: press, social media, etc.
✿ Identify opportunities for visibility at events and across social media
✿ Align press and social media to position for greater opportunities
✿ Identify and leverage existing networks to maximize impact across marketing channels
✿ Hone your public speaking and presentation skills
Create project plans and budgets; automate systems to help your art business run more smoothly
✿ Help with exhibition planning and execution
Brainstorm public programming and potential collaborators for multi-disciplinary projects
✿ Art coaching to reach next level of career goals
I work with your budget. Contact me for rates.
WHY I'M QUALIFIED
With more than 10 years experience, I’ve run project spaces, worked with artists, and continue to write about art. I hold a degree in Art History and regularly write criticism for a variety of publications. I’ve curated exhibitions, written countless press releases, and worked as a curatorial research assistant.
My goal is to help you explain your work to the world in a way that’s smart but accessible, explanatory but not didactic. I'm precise but supportive. I will give you personalized homework that will enrich your and others’ understanding of your work and tools to help you adjust your statements as you grow. Presenting your work is a skill you must develop and I can help you jump start the process.
“I sought Angella's help in applying for a Master's degree in Brussels. She made me feel that my artistic voice was worth being heard and in a way, she even gave me back my belief in my artistic career. Sure it is hard to formulate creative processes, but her interest in the content of my work and her commitment helped me to express myself concretely and to formulate who I am and what I want. As a result, I was not only accepted at the university, but the letter of motivation was explicitly praised by the professors.“ --Hannah Todt, multimedia artist in Vienna, Austria.
“Angella remains to be a reliable and significant writing peer who is always generous with her required reading tips, submission deadline resources, and editing feedback. She is a tenacious, critical, and sentimental angel with a google doc.” —Cortney Cassidy, writer and artist based in Brooklyn, New York.
“In late 2018 I asked Angella to write an accompanying text to augment a solo exhibition of my recent work. What resulted was, rather than an interpretive text around the exhibition or my work in general, was an exegetical essay about a 1933 Betty Boop cartoon that so charmingly illuminated the spirit of the show. Angella gnaws at the edges of her subjects and points at their relationships to other things, bringing her readers to a nuanced and broader perception of that subject. Her writing teaches us to do the same.” —Joe Yorty, artist and director of Best Practice in San Diego, California
“Angella's writing and editing services are an integral part of my creative process. On numerous occasions Angella has provided me with constructive and empathetic feedback regarding the organizational structure, content, and grammar for press releases, grant proposals, exhibition proposals, and my artist statement. I highly recommend her services.” —Megan Mueller, artist based in Los Angeles, California